Residents of continuing care retirement communities (CCRCs) and other types of senior living facilities expect comforts and amenities—not a sterile, rigid environment. Communities can entice new residents by elevating their offerings and providing inclusive activities, personalized services and a safe, welcoming atmosphere will entice new residents. Doing so will also encourage current residents to stay because they have ample opportunities for growth, social events and well-being.

Here are 10 ways to make a community more attractive—even lavish—for current and potential residents.