In many cases, an authentic effort to engage a supplier is enough to jumpstart a relationship. However, a GPO already has established partnerships with suppliers, giving members confidence that the vendors have been screened, are reputable and have relevant products or services.
TAKING A BIG PICTURE VIEW OF CONTRACTS
Non-acute healthcare facilities typically have myriad contracts across a range of suppliers for everything from clinical products to capital equipment to purchased services. Likewise, suppliers work with many organizations in diverse businesses. With so many contracts for both parties to keep track of, delays in responses sometimes occur.
For example, a small non-acute organization, such as a single physician medical office, may represent a low percentage of business for a supplier, making it a lower priority for the sales rep. If supply chain disruptions or product shortages occur, the biggest and most profitable customers will probably take precedence. As a result, on their own, non-acute facilities may take a back seat to large hospitals, integrated delivery networks or GPOs representing a large pool of members.